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Burton is a large United Kingdom high street clothing retailer. Owned by the Arcadia Group it has over 100 retail stores in the UK, making it one of the country's largest sellers of casual and formal menswear. Burton regularly include celebrities in their advertising, featuring various 'Burton Boys' over periods of the retailing calendar, targeting their market audience of 18-30 year old males. Music personalities such as Lemar and Trevor Nelson, and TV Presenter Steve Jones have all appeared in such campaigns. Notable sporting figures such as Joe Cole, Kevin Pietersen and Jenson Button have been used to attract young males, interested in this area. Michael Owen, possibly the Brand's most high profile patron, has had his own exclusive range of clothes since 2004. The brand's current marketing slogan, going into the Autumn Winter collection for 2007, is 'All Things Considered' and a new logo (actually a redesign of a more traditional 'B' used by the brand in its early tailoring years) will be adopted as the main logo of the brand.